Created for those who want to evolve their own individual style, Gianni Versace introduced Versus in 1989 describing it as, "Versus was born with an innate creative approach, with a strong focus on innovation, flair and the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge". The following Versus collections of fashion, accessories, eyewear, watches, and fragrances proved to be an enormous success with a strong public following who were turned into its distinctive 'rock-chic' style. Today Versus is well known as Versace's second line and as a brand.